Taylor Swift masters dispute

On June 30, 2019, the American singer-songwriter Taylor Swift entered into a dispute with her former record label, Big Machine Records, its founder Scott Borchetta, and its new owner Scooter Braun, over the ownership of the masters of her first six studio albums. It was a highly publicized dispute drawing widespread media coverage and led Swift to release the re-recorded albums—Fearless (Taylor's Version), Red (Taylor's Version), Speak Now (Taylor's Version), and 1989 (Taylor's Version)—from 2021 through 2023 to gain complete ownership of her music. In November 2018, Swift signed a record deal with Republic Records after her Big Machine contract expired. Mainstream media reported in June 2019 that Braun purchased Big Machine from Borchetta for $330 million, funded by various private equity firms. Braun had become the owner of all of the masters, music videos, and artworks copyrighted by Big Machine, including those of Swift's first six studio albums. In response, Swift stated she had tried to purchase the masters but Big Machine had offered unfavorable conditions, and she knew the label would sell them to someone else but did not expect Braun as the buyer, recalling him being an "incessant, manipulative bully". Borchetta claimed that Swift declined an opportunity to purchase the masters. Consequently, Big Machine and Swift were embroiled in a series of disagreements leading to further friction; Swift alleged that the label blocked her from performing her songs at the 2019 American Music Awards and using them in her documentary Miss Americana (2020), while Big Machine released Live from Clear Channel Stripped 2008 (2020), an unreleased work by Swift, without her approval. Swift announced she would re-record the six albums and own the new masters herself. In October 2020, Braun sold the old masters to the Disney family's investment firm, Shamrock Holdings, for $405 million under the condition that he keeps profiting from the masters. Swift expressed her disapproval again, rejected Shamrock's offer for an equity partnership, and released the re-recorded albums via Republic, to critical and commercial success, breaking multiple sales, streaming, and chart records. Various musicians, journalists, politicians, and scholars supported Swift's stance, prompting a discourse on artists' rights, intellectual property, private equity, and ethics in the music industry. Publications described her response and move to re-record as influential measures, encouraging new artists to negotiate for greater ownership of their music. iHeartRadio, the largest radio network in the United States, proclaimed it will replace the older versions in its airplay with Swift's re-recorded tracks. Billboard named Swift the Greatest Pop Star of 2021 for the successful and unprecedented outcomes of her re-recording venture. Braun has since expressed regret over purchasing Swift's masters and Big Machine at large, and subsequently sold his entire holding company, Ithaca, to Hybe Corporation.


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